Lambertville — Aiming to build upon its success in 2015 of growing into a regionally based business and destination marketing organization, the Greater Lambertville-New Hope Chamber of Commerce announced a new name — the Delaware River Towns Chamber of Commerce & Visitors Bureau — to more fully correspond to the organization’s membership and goals.
“This is the biggest step we have taken in making our organization a true voice for business and tourism in the communities we serve, and it is the natural result of our growth,” said Glenn Davis, president of the Chamber. “We now have a name that truly recognizes that we are a community of river towns working together, and that by doing so we will help grow our entire region’s economy and stature.”
Originally the Lambertville Area Chamber of Commerce, the group became the Greater Lambertville-New Hope Chamber of Commerce in early 2015 to reflect a significant increase in membership from that neighboring Pennsylvania community. Over the past year, the Chamber has grown further to include businesses and organizations from Frenchtown and Stockton, New Jersey, and Lumberville, Centre Bridge, and Washington’s Crossing, Pennsylvania, among others.
Davis and Executive Director David Morgan said the name also reflects the expanded mission to serve as a destination marketing organization aimed at drawing tourism dollars into the Delaware River towns.
“We realized that we would not be serving our members if we did not move aggressively in the direction of marketing our region to attract new visitors, rather than acting simply as a social club,” said Morgan. “Now, our Delaware River Towns marketing campaign and our organization are combined, as they should be.”
Morgan noted that the Chamber had consulted with multiple marketing and advertising firms over the past year, and each one had independently recommended that the Chamber move to marketing on a regional basis, to draw upon the individual strengths of partner communities, as opposed to each town working on its own.
“Those firms really opened our eyes to what it means to be a true destination,” said Morgan. “What makes us great is that visitors can make a long weekend out of taking in all of our communities, as opposed to our prior approach which only sought to bring them into a specific town for a day.”
The renaming also corresponded with the launch of the Chamber’s new destination marketing and lifestyle website, delawarerivertowns.com. Powered through a partnership with Happenings Media, the new site will place a lively and ever-changing focus on member businesses and organizations, make it easier for tourists to plan a visit, and help residents learn about services in their communities.
“Having a dynamic web presence is vital to us,” said Morgan. “And, by partnering with Happenings Media, we not only will be able to tap more deeply into our home communities, but we’ll be able to expand our reach into all the markets in which Happenings works, and from where we are looking to pull new consumers, including New York, the Carolinas, and Florida.”
“Last year was a tremendous year, which a lot of change that happened at lightning speed,” said Davis. “We decided against stopping to catch our breath, but to use our momentum to build our region into the destination and economic hub we know it can be.”
For more information contact:
Delaware River Towns Chamber of Commerce
59 N Union St.
Lambertville, NJ 08530